Marketing Executive · Creative Strategist · Content Creator

Shivani
Bavage

I create content that doesn't just look good — it performs. From Swiggy Scenes to Outdoor Connections, I've built brands, driven campaigns, and made audiences stop scrolling.

View Work Get in Touch
Scroll to explore
Social Media Strategy ✦ Campaign Management ✦ Content Creation ✦ CRM Communications ✦ Performance Marketing ✦ Video Production ✦ Brand Strategy ✦ Creative Direction ✦ Social Media Strategy ✦ Campaign Management ✦ Content Creation ✦ CRM Communications ✦ Performance Marketing ✦ Video Production ✦ Brand Strategy ✦ Creative Direction ✦
About

I'm a marketing professional based in Bangalore with a background in computer science and a passion for creative strategy. I sit at the intersection of data and creativity — I don't just make things look good, I make them work.

Currently at Swiggy Scenes, managing marketing operations for 100+ live events monthly across India. Before that, I owned the entire content lifecycle at Outdoor Connections — from ideation to shooting, editing, and publishing content that reached thousands.

I'm driven by one question: does this actually connect with people? If the answer isn't yes, we're not done yet.

100+
Events marketed monthly
87K
Peak content views
2+
Years experience
3+
Brands built
Selected Work

Campaigns &
Content that Performed

Swiggy Scenes · 2025–Present
Multi-Channel Event Marketing at Scale
Managing end-to-end marketing for 100+ live events monthly across India — from in-app assets and CRM communications via MoEngage to social media content and Meta ad campaign briefs. Operating across Swiggy Scenes and Dineout platforms simultaneously.
CRM / MoEngage In-App Marketing Meta Ads Social Media Video Production
100+
Events/month
2x
Platforms managed
Outdoor Connections · 2024–2025
Brand Building from the Ground Up
Owned the full content lifecycle for a luxury outdoor furniture brand — from monthly ideation and content calendars to self-filming, editing, and publishing. Created content that reached 87K+ views organically. Also built their Shopify eCommerce store from scratch and conceptualised their 10-day warehouse clearance campaign.
Content Strategy Video Production Shopify Campaign Management CapCut / InShot
87K
Organic views
50+
Assets created
Swiggy Scenes · Campaign Highlight
Chicken Coop New Year's Campaign
Part of the team behind Swiggy Scenes' viral New Year's campaign — a live chicken coop display in a mall with the tagline "Don't be cooped up at home this New Year's." The campaign was featured in Social Samosa's industry roundup, showcasing the brand's bold, humorous creative direction.
Brand Activation Creative Strategy Viral Marketing
✦
Featured on Social Samosa
Outdoor Connections · Top Performing Content
Organic Content That Stopped Scrolling
Consistently created high-performing organic content for Outdoor Connections — from atmospheric brand videos to product showcases and behind-the-scenes content. Top posts reached 65K–98K views with zero paid amplification, demonstrating strong creative instinct and understanding of audience behaviour.
Organic Social Visual Storytelling Reels Brand Voice
98K
Top post views
0₹
Paid boost
Capabilities

What I
Bring to the Table

📱
Social Media Strategy
Content calendars, platform strategy, organic growth, community management across Instagram and Facebook.
🎬
Video Production
End-to-end video creation — ideation, self-filming, editing and publishing using CapCut and InShot.
📊
Performance Marketing
Meta Ads campaign briefs, EDP view tracking, CTR and CPC analysis, agency coordination.
✉️
CRM Communications
WhatsApp and push notification campaigns via MoEngage — copy direction, design briefing and scheduling.
🎨
Creative Direction
Directing designers on in-app assets, banners, social creatives — ensuring brand consistency across all touchpoints.
🛒
eCommerce & Web
Built Shopify store from scratch with product catalogues, descriptions and UX improvements. CS background in web development.
Experience

Where I've
Done the Work

Sep 2025 — Present
Swiggy Scenes
Marketing Executive
Managing marketing operations for 100+ live events monthly across India. Handling in-app assets for Swiggy Scenes and Dineout, CRM communications via MoEngage, social media content, video production, and coordinating Meta ad campaign briefs with agency partners.
Sep 2024 — Apr 2025
Outdoor Connections
Social Media Executive
Owned the full content lifecycle — ideation, content calendar creation, self-filming, editing and publishing across Instagram and Facebook. Grew organic reach to 87K+ views. Built Shopify eCommerce store from scratch. Conceptualised and executed 10-day warehouse sale campaign.
Oct 2022 — Sep 2024
Upskilling + Volunteering
Career Break
Completed Google Digital Marketing & E-commerce Professional Certificate. Co-led volunteering efforts for the Save Soil campaign by Isha Foundation — a global environmental movement.
Nov 2021 — Jul 2022
Tietoevry
Junior Software Engineer
Web development role providing technical foundation that now informs data-driven marketing decisions and eCommerce implementations.
Contact

Let's Make
Something Great

shivanianandbavage@gmail.com
↗ LinkedIn ↗ 9742835775 ↗ Bangalore, India